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Live streaming isn’t just for gamers and influencers. It’s become a regular way for brands and businesses of all sizes to better connect to customers. Here’s why companies can benefit from adding live video streaming marketing to your strategy.
One of the main benefits of live streaming is that people from anywhere in the world can tune in, so long as they have a mobile or desktop. By going beyond the constraints of location and size, companies have greater reach and visibility to showcase your brand. Plus, the urgency and exclusivity of a live stream means more people are willing to tune in for fear of missing out on a special event.
Social media apps like Facebook and Instagram compete for the best live content, and will often push your stream to the top of users’ feeds. Your followers also receive notifications to tune in, meaning more eyes on your stream! That’s why live video marketing sometimes performs better than your normal social media content.
The raw, unfiltered nature of live video marketing makes this kind of marketing relatable and accessible, and allows you to address many customers personally at once. People who tune in to your stream get to see the real people behind the brand. You become more than faceless company.
Authenticity and transparency drives conversion. With live streaming marketing, you can’t fake or edit away mistakes, which makes people feel like they can trust your brand. And, when you respond to their comments and questions from the live chat, you demonstrate that you care about what they want.
Streaming platforms have a sense of unparalleled community in online spheres. By live streaming, brands can win a customer base of people who are loyal brand advocates. Live chat boxes have a way of encouraging people to talk to you about your products and services – and sharing their thoughts with other viewers.
You also have a higher chance of cross-promotion with other brands who want to reach a wider audience. Plus, you can collaborate with live streamers by partnering with them to promote and review your products and services.
Making a live stream is easier than you think. All the things that make a live stream feel more authentic to audiences are also what makes it affordable. You just need a webcam or smart phone, a microphone, and a stable internet connection. You also don’t need to hire a set – audiences are a lot more forgiving if you don’t have a perfect backdrop or color correction. Another benefit is that you save time by not having to edit pre-recorded video, which can take hours. A live stream is exactly that – live. Once it’s done, it’s done!
Live streams can even help you create more content for multiple social media accounts. Break your stream into smaller, more digestible content to be shared on other platforms, reaching more potential customers without having to make brand-new content.
If you want to stream to multiple platforms at once, there are several free streaming software services available (including OBS Studio, vMix, and Prism Live). You can also add graphics, banners, and social media widgets to your stream without breaking the bank. In fact, there are a wide range of professionally-designed, beginner-friendly streaming overlays available right here on overlays.uno – available for free! Sign up today, and you can start customizing uno overlays to match your brand colors and logos without having to download heavy files.
There are countless benefits to adding regular live stream sessions to your marketing strategy. With greater conversions, limited costs, and greater connections with customers, live video streaming marketing offers seriously great return on investment. If you’re looking for more tips on getting started, join our Discord and chat to our fantastic community of pro and beginner streamers.
