How to do a charity stream

The benefits of a charity live stream

You might wonder why charity streaming has become so popular these days. Here are some reasons people stream for charity.

Generally, charity live streams can bring awareness of their cause to a global audience. Using modern platforms can be an extremely cost-effective way to reach potential new donors and supporters. It also provides an opportunity to talk about your cause in detail. 

For charities, a live stream helps build awareness for the charity or a particular campaign and reach diverse audiences, especially younger audiences that traditional fundraising events can struggle to reach.

‍For streamers, charity streaming allows people to directly help causes they’re passionate about – and encourage their viewers and streaming community to contribute, without having to go through multiple steps or rely on organizations.

Planning a charity live stream

1. Choosing a cause or charity: For streamers, you can start by selecting an organization or a cause that aligns with what you want to achieve. Do some research on charities or talk to your community for recommendations. If it resonates with your audience, that will be a big plus.
2. Setting a fundraising goal:  Make sure your goal is both realistic and motivating.
3. Deciding on the content: Plan activities that will engage your audience while highlighting the cause. Engage them with content that aligns with your brand such as gaming marathons, cooking, Q&A sessions, or even something attention-grabbing. If you have some interesting online fundraising ideas, they will help boost awareness and help you achieve the goal faster.
4. Deciding donation methods: Choose secure and user-friendly ways for viewers to contribute.
5. Partnering with selected streamers: For charities, after you have set up all the above, it’s time to collaborate with established streamers to expand your reach.
6. Promoting: Use social media, email lists, and your existing platforms to spread the word about your upcoming stream.

Selecting your live streaming tools

If you are new to live streaming and are starting out solo, an important step is to select live streaming tools such as streaming platforms, broadcasting software, and animated overlays. 

Popular options for streaming platforms include Twitch, YouTube, and Facebook Live, which will have pros and cons based on your target audience and feature preferences. For broadcasting software, OBS is free, compatible with most devices, and widely used. 

Finally, you can use uno animated overlays to better engage with your audience while fundraising. Overlays can significantly boost engagement and donations. Uno is free and easy to use. You can add our ready-made overlays to your live stream and go live in a few clicks. You can also customize them to align with your brand and charity campaigns. On top of that, our overlays update in real time and are compatible with most streaming software.

Types of overlays you can apply to charity stream

There are several uno overlays available that can be easily applied to your stream for charity such as:

• Scrolling tickers to display recent donors.‍
• Lower thirds to display campaign name and donor messages.

• Leaderboards to display top contributors and encourage the viewer to donate more.‍
• Countdown timers to create urgency and motivate the viewers to support the charity in reaching the objective before the deadline.

We have several more animated overlays that you can try now in our library and adapt to your charity live stream. Our overlays can be customized to fit your campaign and edited in real time so that you are in complete control over your live stream. Start using uno for free now and raise awareness and more funds for your cause!