March 5, 2025

The benefits of live streaming for zoos, sanctuaries, and national parks

Spread awareness, encourage adoptions, and reach animal lovers around the world.

This blog explores the benefits of live streaming for zoos, animal sanctuaries, national parks, and adoption centers, and gives a few tips on getting started.

People from all over the world tune in to watch live streams of zoo enclosures, marine parks, cap adoption centers, and much more just to get a glimpse of their favorite animals. This love for watching animals can be a power for good. In this blog, we’ll explore the benefits of live streaming for zoos, animal sanctuaries, shelters, and national parks

Educate more people about wildlife conservation 

Many zoos and animal sanctuaries started live streaming during lockdown to provide much-needed distraction to people around the world. This allowed them to continue to educate people on animal conservation, despite restrictions on visitors. Many of these places have retained their live streaming setup to reach thousands, even millions of people. 

Zoos can live stream zoo animals and run virtual tours, including areas or enclosures not usually open to the public – showcasing the hard work that goes into running a zoo. 

It can also be a good way to explain to people the conservation and rehabilitation that goes on beyond the exhibits and enclosures. Live chats and comments in live streams allow people to interact with each other as a community, get involved, and learn from staff and volunteers. 

Earn animal advocates around the world

The bear cams at Katmai National Park, Alaska, were officially established in 2012 to spread awareness, long before lockdowns in 2020. Today, the Katmai bear cams have increased public awareness and encouraged stewardship of wildlife, even in people who might never visit the national park in person. 

Live streaming also means more keen eyes observing wildlife while rangers or scientists are off their shift. In some cases, live stream viewers have even helped rangers uncover brand new scientific discoveries. 

Similarly, the internet virality of animals like Fiona the hippo at Cincinnati Zoo, and pygmy hippo calf Moo Deng thrust conservation efforts, wildlife programs, and animal welfare into the limelight. An increased audience means more supporters of a good cause, and more people who want to fund, volunteer, and spread awareness to others. 

Help improve animal welfare

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Streaming virtual adoption events can help cats, dogs, and even horses get adopted by letting their personalities shine without the stress of multiple visits, plus with greater reach. This gets animals out of high-kill shelters who might have otherwise been overlooked. 

Broadcasting video live can also be a more responsible method of getting close to animals who require special care or are not allowed near visitors. Zoos, aquariums, and animal sanctuaries can set up live streams from non-invasive cameras in burrows, nests, or around feeding areas. 

Live streaming nature is also a great way to carry out ecotourism. Rangers and park guides can keep threatened species away from harmful human pathogens. Meanwhile, people can get even closer to the animals they love without intruding or damaging their delicate habitats.

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Our tips on how to start a live stream

How you build your live stream setup will depend on what you want to broadcast, and how far from infrastructure your recording equipment will be. However, here’s a very general overview of what you will need: 

  1. Set up your camera and other recording equipment (for example, microphones used to collect ambient sound or narration). Options for live streaming animals include infrared cameras and CCTV.
  2. Connect your equipment to your computer with ethernet cables of appropriate lengths. 
  3. Set up your internet connection. Live streaming video requires high bandwidth, so you’ll need fast, reliable internet to avoid lagging or connection issues. 
  4. Familiarize yourself with streaming software like OBS studio. This will help you create streaming layouts and transition between scenes. 
  5. Add streaming overlays to include key information, like where to sign up for volunteering, interesting facts about wildlife, or weather reports. 
  6. Choose where you want to live stream to, for example a streaming platform like Twitch, or if you want to host the live stream on your own official website.

Here are a few additional tips to consider when live streaming animals: 

  • Place your cameras in areas that won’t disturb the animals and won’t get accidentally dislodged by a curious creature.
  • If you can’t collect audio from a mic, you can also add royalty free music to play in the background.
This layout features the Discover-themed Lower Third
  • If your cameras are placed in a remote location without internet connection, you can also live stream pre-recorded footage without having to edit or produce it. 

If you’re looking for free animated overlays, look no further! 

Here at overlays.uno, we have a wide range of stream graphics that are compatible with most streaming software, and can be edited in real time through our online interfaces – no need for technical skills or heavy downloads. Unlock even more benefits of live streaming and educate even more people around the world by adding donation links, website details, and important messages with uno overlays. And, if you want to learn more, join our Discord to get advice from our community of streamers. 

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