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While we've been taught to not pass judgement based on how someone or something looks, the same logic doesn't quite apply when it comes to content creation, a professional visual identity has become essential for growth and audience engagement.
For content creators like Jason Custodio, who has successfully carved out a niche in the New York sports and gaming community, a polished stream look has been a game-changer. We talked with Jason to discuss his journey, the challenges he faced, and how our overlays have helped him strengthen his content and build a passionate community.
Jason's journey into content creation started with a different kind of passion: sneakers. While this initial interest eventually faded, his lifelong love for the New York Yankees remained. It was this deep-rooted knowledge and enthusiasm that would become the foundation of his channel.
"I have always since a child had a deep passion for sports—baseball in particular, and the Yankees to be more specific," Jason shared. "It is the one thing I can talk about till nauseam." Encouraged by fellow viewers and creators who recognized his expertise and storytelling ability, Jason made the leap and started his own channel. However, he quickly realized that his passion alone wasn't enough to capture and hold an audience.
When he first started live streaming, Jason faced the common hurdles of new content creators. Technical issues, like audio problems, were a major concern. But the biggest challenge was visual engagement, especially when dealing with data-heavy content like sports. "A big part of sports are stats," he explained, "so I struggled presenting them to the viewers. I would just read them over, but knew I needed a much better way to make my streams more visually appealing if I wanted to grow."
This struggle led Jason to a critical realization. He began to study other successful creators and noticed a key difference between those who were thriving and those who weren't. It wasn't always about the content itself, but how it was presented. The more visually engaging channels, with their professional overlays and graphics, were the ones capturing attention. "Seeing this made me realize I needed a more professional look," Jason said.
Driven by the need for a better way to display stats, Jason set out on finding a solution. He needed a tool that could place team and player stats directly on his screen without the clutter of screen-sharing ad-filled websites. The perfect solution, he discovered, was overlays.uno!
He was initially drawn to uno after seeing a review by another YouTuber. While the reviewer used it for a different purpose, Jason quickly found overlays that were a perfect fit for his unique content blend of sports and gaming. He was particularly impressed by the stats lower-third overlay, which could be linked to a Google spreadsheet. This feature allowed him to load all his numbers in one place and display them instantly with a single button press on his Stream Deck.
While the pre-made overlays and Stream Deck integration were a huge leap forward for his workflow, Jason discovered the true power of uno Overlays in its API. This feature allowed him to completely automate his stream. "Instead of manually updating stats every day, I wrote a script to fetch the numbers and pass them through the API," he explained. He even took it a step further, creating a system where viewers can type a player's name into the chat, and the script automatically pulls that player's stats and displays them on screen.
"The graphics I get from the overlays I use look like something you’d see on a major sports network, and my viewers notice right away—new viewers do, too," Jason said. This professional look, combined with a streamlined workflow, has saved him countless hours and helped him build a stronger brand.
For new streamers looking to build their own visual identity, Jason has some key advice: "Focus mainly on the value of your content and use visuals to complement that value." He stresses the importance of finding a color palette that matches your brand and ensuring your stream graphics and overlays align with your channel's thumbnails to create a consistent, professional look.
Looking to the future, Jason believes stream production is headed toward a more personalized, "choose-your-own-overlay" experience. He envisions a world where tools like uno Overlays will allow viewers to interact with the broadcast, pulling up their own stats or information without disrupting the main broadcast for others.
Jason’s story is a testament to how the right tools, combined with passion and a clear vision, can take a stream from a hobby into a thriving community. By using uno Overlays to overcome his production challenges and create a solid, professional visual identity, he has successfully built a loyal audience of New York sports fans who keep coming back for fresh stats, deeper takes, and engaging conversation.
Ready to elevate your own content and create a professional streaming experience? Just like Jason’s YouTube channel, you can discover the power of dynamic, customizable overlays to engage your audience and streamline your workflow.
Explore the full range of uno Overlays’ features and find the perfect tools to take your channel to the next level. Visit our library today and see how we can help strengthen your visual identity while streamlining your workflows.
